Rhythm and Balance, Scale, Texture

Rhythm is a strong, regular, repeated pattern. Graphic designers use rhythm to develop static images. Balance anchors and activates elements in space. Rhythm and Balance work together to reach stability and also surprise the eye. Designers will use symmetry to help achieve balance in a design, but they also use asymmetrical designs to help the eye wander.

Scale can refer to dimensions of an object or it can refer to the portrayal of an object compared to the physical thing it represents. By changing the size of an object, one can imply motion or depth change.

Texture allows one to see the grain of an object or substance. By using texture you can create a mood for your design. This picture shows how texture really makes you understand what this object would feel like: sticky or slimy.